king of clowntopia

settledobjects:

I love didone typefaces. They’re glamorous, dramatic, regal, classic, and modern. The rhythm of the strokes can be a little hypnotic. When nicely kerned in uppercase italics there’s an interplay between the mechanical, geometric nature of the font and the mimicry of the bias of the writer’s hand. A perfect marriage of the rational and the organic. Well suited to almost anything. They look great in 19th century book plates, mid-century fashion magazines, 1980’s business cards, contemporary art museum didactics, and almost anything else that has to look nice more than it has to be read. I even found a sample on the label of a jar of amish cherry preserves my roommates left when they moved out.